Born to be a print designer.
My aunt tells me that when I was a toddler, I would go to bed with paper scraps on which I had drawn or written things. If my parents took my artwork away while I was napping, they were expected to return it to its place before I awoke. As a middle school kid and teen, I assembled booklets and designed advertisements for school events, and made books as gifts.
Print graphic design was an obvious career choice. After spending two years as a graphic design intern with a non-profit publisher, I formally studied Graphic Communications. I then worked for five years with a commercial book printer in design, marketing and prepress. When my husband's job led us both to Germany, freelancing with English-speaking clients from around the world was the most natural option.
I am thankful I get to tell stories for my clients, using methods I've loved since my childhood. And paper scraps? They're still on the floor next to my bed, and I still expect them to be there when I wake up.
A truly global business.
From my home in Germany, I've worked with clients from and printers in the countries marked in gold, below. I am always happy to add more countries to the list!
Three core values
Over the years I have learned that I work best with clients who share my three core values. Here they are:
Honesty: My clients are all over the globe, and most of them are people I’ve never met. In order to work together well, we both need to be honest. I am happy to provide references from clients who have worked with me, in addition to what can be seen on my Testimonials page. First-time clients are expected to pay a 50% downpayment before my work begins.
Clarity: Communication can make or break a project. The most common feedback that I receive from clients is that they appreciate my clear and prompt communication. Project or project phases begin with a phone or Skype call when needed, and after that, most communication is by email due to time zone differences.
Generosity: My pricing is usually project-based and it is a fair reflection of the reliable, professional print design services I provide and my experience in the print and design industries. Clients looking for the lowest possible rates are in the wrong place. I appreciate not being offered less money for the same amount of work, and in return, I am generous with changes to client files, doing my best to not exceed the the agreed-upon budget.